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| For our team of specialists, bragging rights aren’t earned by how many pieces of equipment we sell. Our success isn’t measured by the size of the invoice, but by the look on a customer’s face when they’ve found just what they wanted and more.
And when we see them walk back through our door for more—that’s when we know we’ve done our job right. In keeping with the Highland Tractor spirit, we take pride in everything we do both on and off the job. |
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Originally from the mountains of Southwest Virginia, Sid graduated from Virginia Tech University. After graduating, he went to work for John Deere & Company in the fledgling Construction and Forestry division. In 1974, he came face-to-face with an opportunity he couldn’t pass up: He purchased a dealership in Ocala. Sid comes to work every day as excited as he was on the day he started. He still lives in Ocala with his wife, Carolyn, and they enjoy spending time at the beach in St Augustine, where they love fishing and boating with their grandchildren. He’s proud of the growth Highland Tractor has been able to achieve over the years, and he looks forward to what the future holds for his family as the business continues to serve north central Florida. |
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This native Ohio boy was born the “baby” of the family, having grown up with three older brothers and three older sisters. Gary’s been involved in a John Deere Dealership since 1983 and in the position as GM-COO for over 25 years. He prides himself on continuous improvement and attainment of customer staisfaction and dealership operating benchmarks. He made his way to Tampa when a basketball scholarship was thrown his way and college was where he met the future Mrs. Coffman, now a behavior specialist that works with autistic and special needs children. Together they have two sons, Josh and Jake. When Gary’s not working, he’s more than likely doing community service, or any one of his many hobbies, which include spending time with his son’s, Biblical studies, diving and snorkeling. |
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Originally from the Amazonian rainforests of Guyana, South America, Salima spent her childhood experiencing the natural beauty of wildlife. She has even met Jim Jones (Jonestown) as a toddler, but it obvious he had no lasting impression on her life. Spending her teen years in Toronto, Canada married life took her and her husband Rajesh, to New Jersey, where she worked with Toshiba as an analyst over maintenance & service contracts. But it was quality of life for her two beautiful daughters, Sarah and Leah that brought her to friendly Ocala. Starting with Highland Tractor in 2007 Salima has held several accounting and financial positions that has given her the perspective needed for the role she currently has. When she’s not working, Salima enjoys cooking, being a mom and taking short trips with her family. Salima has often said working for Highland Tractor is like being part of a close nit family. "People care about people, a very basic value which gets lost in big corporations." Salima enjoys supporting customers and employees alike and is always doing that with a smile on her face. |
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David Varner has been involved with Highland Tractor since the late 70’s in various positions throughout the company. He currently works in the Ocala branch in a utility role providing support to the front office. |
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